Tricia Reilly, Bluebird Marketing's Principal Consultant, is a seasoned Demand Creation and Direct Marketing expert, focused on business to business lead generation and marketing operations, primarily within the technology sector. Her career spans North America, Europe, and Asia with roles at companies like Oracle, PeopleSoft, Sun Microsystems, Exodus Communications, Genesys Telecommunications, and Five9. She has spoken at numerous events including four Dreamforce events, Salesforce.com's annual user conference, and was named a Salesforce.com Hero for her role at Genesys.

As a lead Marketing Consultant with Bluebird Marketing, Erin Jacobs helps growing companies leverage cost effective marketing tactics to find prospects and nurture customer relationships. Most recently responsible for leading a team of marketers and evangelizing the benefits of email marketing for VerticalResponse, Erin was able to lower the cost per customer acquisition while doubling the volume of new accounts created on a monthly basis. But with over 15 years of experience managing global lead generation campaigns she's also helped launch successful products and services for startups including Informatica, InQuira and Nortel Networks. She's a frequent speaker at small business marketing events and authors a blog on StartupNation.com