Summer Marketing Ideas Webinar

I was invited to co-present on VerticalResponse's Sizzling Summer Webinar Series earlier this summer. It's mostly relevant for small businesses focused on consumers in industries like retail, spa/salons, restaurant and hospitality, e-commerce, etc, however there are some good B2B ideas in there as well. The webinar features ideas on how to acquire new customers and boost the loyalty of existing ones through the use of tried and testing marketing techniques like email and postcard marketing, online surveys, word of mouth marketing, and more. Enjoy!