Wednesday, July 30, 2008
Summer Marketing Ideas Webinar
I was invited to co-present on VerticalResponse's Sizzling Summer Webinar Series earlier this summer. It's mostly relevant for small businesses focused on consumers in industries like retail, spa/salons, restaurant and hospitality, e-commerce, etc, however there are some good B2B ideas in there as well. The webinar features ideas on how to acquire new customers and boost the loyalty of existing ones through the use of tried and testing marketing techniques like email and postcard marketing, online surveys, word of mouth marketing, and more. Enjoy!
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Good webinar. Very informative...GL
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Hi Tricia,
I enjoyed the Webinar, and I agree that seasonal issues need to be considered by small business owners- particularly in the industries you mentioned.
We definitely feel the effects of the summer slowdown here in Southern Oregon, where we have four distinct sessions and the weather transitions can be particularly brutal on small businesses.
One way I've been able to help small businesses in my area is with local-to-Oregon search engine optimization services. Targeting localized keyword phrases can help during those slow times by increasing click-through rates and conversions to get client's email in-boxes humming and the phones ringing again.
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