The guys and gals at VerticalResponse are at it again. In the lead up to salesforce.com's annual user group conference, Dreamforce, VR has released a new music video promoting their email marketing services.
They'll be officially launching it the week of Dreamforce, but since it seems to be making its way around the Internet via viral marketing, I thought I'd do my part to spread the word.
What I love about this (and their previous video) is that it really shows the company's culture (fun, playful, down to earth), at the same time that it delivers a clear message about their value proposition, in an entertaining way.
Most people know the words to the original track, so it's fun to see how they work their sales message into the beats. Enjoy!
Friday, August 24, 2007
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2 comments:
Hey Trish- thanks for noticing. We've had over 1500 downloads in just 3 days. It's quickly becoming VR's "theme" for the Dreamforce 07 show. When viral marketing projects like these are thoughtfully combined with other programs like events, giveaways, and social networking they can properly build momentum and awareness with an audience of prospects, partners AND potential employees.
Trish,
Brilliant find! My hats of to Vertical Response. No doubt the creativity and company culture shine through in their work....Cheers Gus
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